Train your sales team in the SCC Sales Method.
Bring your sales team, or send them in your place. Sales training is built for the people in your business who actually sit across from homeowners and commercial buyers.
The Three-Day Sales Arc
Classroom. Field. Master review.
DAY 1: CLASSROOM
Walk through the SCC Sales Playbook in our Salem facility. The framing, the diagnostic questions, the pricing conversation, the close, the objection-handling patterns. By end of day one, your salesperson knows the playbook on paper, every step, every move, every line.
DAY 2: FIELD
Ride along on actual in-home sales appointments with Sullivan's top closers. Watch the playbook executed live, then participate, then run consultations yourself with the closer there to back you up. Multiple homeowners, multiple home types, multiple objections.
DAY 3: REVIEW AND MASTER TRAINING
Back in the classroom. Walk through every consultation from Day 2 with Sullivan's top salespeople. What worked, what didn't, why the customer responded the way they did, what to say differently next time. Master-level reinforcement on the patterns you just lived through.
Why This Works
Real consultations. Real customers. Real coaching.
Most sales training is theory in a hotel ballroom. SCC sales training is real consultations with real homeowners, taught by salespeople actively closing deals every day. Your team doesn’t leave Salem with notes from a lecture. They leave having done the work, with the master closers’ feedback on every move they made.
The Sales Training Class
One class. Three days. Residential and commercial, covered.
SCC sales training is a single 3-day class that prepares your sales team to close both residential and commercial coatings work. Same three-day classroom-field-master structure. Same playbook. Both sides of the business, covered in one program.
DAY 1
1
CLASSROOM
The SCC Sales Playbook for both residential and commercial deals. Diagnostic questions, design conversations with homeowners, RFP and bid presentation framing for commercial buyers, pricing presentation, objection handling, the close.
DAY 2
2
FIELD
Real in-home and commercial consultations with the top salespeople at Sullivan’s. Watch the playbook live, then participate, then run consultations yourself with the closer there to back you up.
DAY 3
3
REVIEW AND MASTER TRAINING
Debrief every consultation with the master sales team. What worked, what didn’t, what to do differently. Master-level reinforcement on the patterns from the field.
Who Teaches
The top salespeople from Sullivan's Concrete Coatings.
Not consultants. Not theorists. The actual salespeople closing real customers in real garages every day. The team that’s filled Sullivan’s installation schedule for years.
The Take-Home Sales Kit
Walk out with the tools your sales team needs.
A take-home sales kit is available to every SCC dealer, including physical samples your sales team brings into every consultation. Homeowners respond to seeing the real product in their hands. Your salespeople walk in with the same kit Sullivan’s salespeople carry.